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Jake "Body by Jake®" Steinfeld is the fitness industry's reigning icon.

Creating the personal fitness training industry over 40 years ago, Jake has been the guiding light for health & wellness in lifestyle, sports, and entertainment ever since.

Jake was the dominant force in direct to consumer sales of home fitness equipment for over a decade. He had the most profitable string of hits in the infomercial industry and spent fifteen years on Home Shopping Network promoting his Body by Jake brand.

Utilizing his entrepreneurial street-smarts, Jake created the first 24-hour fitness & lifestyle television network, FiTTV®, which he later sold to News Corp.® Following the sale of FiTTV, Jake launched another multi-media innovation, ExerciseTV®, the first On-Demand fitness & lifestyle television network with partners Comcast® and Time Warner®.

Founded by Jake and Danny Stepper of LA Libations, with partners Keurig Dr. Pepper, DON’T QUIT! is a comprehensive clean sports nutrition beverage company. Today’s product line includes Clean Protein, Clean Sports Energy and healthy adult nutrition.

Understanding that childhood obesity was becoming an epidemic in America, Jake declared war on the disease and vowed to make a real difference. He became Chairman of the California Governor’s Council on Physical Fitness & Sports® under Governor Schwarzenegger in 2006 and served until 2011 under Governor Brown. By inspiring millions to live life with a “DON’T QUIT!” attitude, he established California as the nation’s first fitness state.

Named Chairman of the National Foundation for Governors’ Fitness Councils®  in 2012, Jake brought his “DON’T QUIT!” attitude to the national stage following his belief that “academics and fitness go hand in hand.” Through the cooperation of public and private partnerships with The Coca-Cola Company®, NIKE®, and the Elevance Health FoundationSM, the NFGFC rewards brand new “DON’T QUIT!” fitness centers to underprivileged elementary and middle schools who show innovative ways to promote fitness and nutrition in their schools and community. The NFGFC has already dedicated DON’T QUIT! fitness centers in forty-six states. States being gifted with DON’T QUIT! Fitness Centers in 2024 are Alaska, Hawaii, Nevada, and New York reaching the goal of rewarding “DON’T QUIT!” fitness centers to every state in the USA.

Jake’s business acumen extended to the world of sports through his founding of Major League Lacrosse®, the nation’s first professional outdoor lacrosse league.

Recognizing Jake’s leadership in promoting health and fitness as a model for the country, Jake was chosen to be an official Olympic torchbearer, one of only 22 Americans selected to carry the inspirational flame for the 2012 Olympic Games in London, England.

He was also the first to create what is now known as the exercise playlist when he created the Don’t Quit! Soundtrack with MCA Records/Universal Music. Teaming with Universal Music Enterprises (UMe), a division of Universal Music Group®, Jake formed a fresh inventive label called Body by Jake Music. Inspiring soundtrack compilations feature incredible artists like Avicii, Two Chainz, Shania Twain, One Republic, The Supremes, The Beach Boys, Smoky Robinson, Marvin Gaye, and many more. Every fitness routine needs a soundtrack to keep you motivated.

Jake is also an avid film and television producer. His film THE GRIZZLIES, premiered at the Toronto International Film Festival(TIFF.) It’s a DGC award winner for Best Director as well as winner of numerous film festivals Audience Awards. It is an inspiring film about HOPE and what is possible when human beings are no longer limited by fear or the challenges of their circumstances.

Jake is a NY Times and Wall Street Journal best-selling author with numerous titles including his story on the creation of the first professional outdoor lacrosse league -Take a Shot, A Remarkable Story of Perseverance, Friendship and a Really Crazy Adventure about the creation of Major League Lacrosse; His other titles include I’ve Seen a Lot of Famous People Naked and They’ve Got Nothing on You! also Get Strong! Body by Jake’s Guide to Building Confidence, Muscles and a Great Future for Teenage Guys; PowerLiving by Jake, Eleven Lessons to Change Your Life; and his instructional fitness books DON’T QUIT!® and Body by Jake.

Jake is a producer/investor on Broadway. His recent production was GOOD NIGHT, OSCAR – a Tony Award winner for Lead Actor, Sean Hayes. His other shows include ESCAPE TO MARGARITAVILLE, DIANA: THE MUSICAL, and the upcoming WATER FOR ELEPHANTS.

The critically acclaimed bestselling novel WATER FOR ELEPHANTS comes to vivid life on Broadway in a unique, spectacle-filled new musical. After losing what matters most, a young man jumps a moving train unsure of where the road will take him and finds a new home with the remarkable crew of a traveling circus, and a life—and love—beyond his wildest dreams. Seen through the eyes of his older self, his adventure becomes a poignant reminder that if you choose the ride, life can begin again at any age.

Jake also wrote, produced and starred in a hilarious one man show called NO EXPECTATIONS at the MGM’s Hollywood Theater in Las Vegas.

Jake proudly served as Honorary Mayor of Pacific Palisades, CA from 2013-2016.